IDEO video

The IDEO movie was a great way of showing us how mapping works in the real world. The IDEO team was given a short amount of time to redesign a shopping cart. The group really didn’t have a set leader and no one was stuck in their office. Everyone threw out the most ridiculous and random ideas until they felt they had enough to work off of. Then some people went and did actual interviews with people at grocery stores to get their feedback as well. They had several “teams” build make-shift prototypes and show them to the entire group before they settled on one final design and made a final prototype. The end result was pretty amazing. While their uncanny and unusual work techniques might have seemed too unorganized, it allowed them to express their own ideas and ended up in a much better product.